First, it improves email usability and accessibility. The user should be able to quickly find it. The technique mostly applies to email signatures, but some footers can benefit from it as well.Īny clickable link, especially an unsubscribe link, should be highlighted in color or underlined. It improves readability and helps save the heights. Use a vertical bar or other glyph dividers to separate pieces of text on the same line. They help fit big content into a small area without making it look messy. When you need to squeeze extensive info into a limited space, consider using dividers. Don’t make too big paragraphs and sentences and keep your graphic elements simple unless a sophisticated design is part of the overall concept of the particular campaign. If you send to the GDPR-regulated countries (EU mostly), you need to explain why you’re sending the email.Įach new logical section should be placed in a separate container or separated from the previous text with enough white space. Sometimes a signature can be part of the body and is followed by a standard footer.Īll tools you need to create and send automated mass and transactional emails Get Started Footer Design Best Practices Include Basic InfoĪs you’ve hopefully read in the first section, a footer is better to include such info as contacts, social media icons, unsubscribe link, and a legal link. When it comes to automated emails, personalized email signatures make them look less automated and more human-like. In business emails, especially B2B emails, email signatures provide the important info on the sender and give you the idea of who’s trying to reach you. They’re typically smaller in size and volume and include information on the sender: ![]() Here are two good email footer examples:Įmail footers of cold emails, plain-text emails, business emails, or emails written on behalf of a person rather than a company are called email signatures. And definitely all links you provide should lead to the corresponding pages. The main requirement will be the same for any design: a footer should be clear, consistent and easy to read and navigate. There are numerous ways to organize this information within a template, and it’s up to you to stick to whatever you like. ![]() Explanation why you receive this email, etc.Legal links (Privacy Policy, Terms of Use).Contact information (physical address, phone number, website).Although there is no fixed list of required foot elements, a basic footer typically includes: What Is a Footer?Ī footer is the last block of the marketing email. But whatever the design of your emails, they most likely have a footer. Of course, you can replace those with other information as well.Design of email marketing campaigns comes in many shapes and faces: plain text, off-grid layout, clear structure, minimalism, photo collages, focus on video, animation, etc. in these snippets, you will see some social media icon at the bottom of the page. This footer example is made with pure CSS and HTML, and CSS. I have shared some beautiful examples of HTML, CSS, and bootstrap-based footer designs that you might be interested in in this blog. So don't overlook how important a footer can be to your website and ultimately to business. This procedure can help increase conversions through your website. If you want, you can place a call to action sort of around the footer for people to take the next step through your sales funnel. If you place social media links in your footer, it can help people find your business elsewhere where they can stay up to date with your business and maybe even come back to the website. It can be a very good tool to help get users to where they want to be on your website. ![]() So in the end, it can be a very important part of your webpage, even if you don't see it very often. And it can also be just as helpful for navigating through your website as much as your header. And it can be the last impression someone has before deciding if they want to move on to a different page of your website or just leave the website altogether. What exactly is the website footer? it's at the bottom of every page on basically every website ever. But a well-looking footer is equally important as the other components of the websites. Considering that, lots of developers give less emphasis on the footer section while making their website. When people enter a website, a significant portion of them emphasizes to homepage and content right beneath it.
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